The Wallace Foundation Cultural Participation Initiative

• Paul S. Flores, writer and performer, creates a bilingual performance text addressing the dilemma and effects of land use for traditional Mexican-American, Chicano, and other U.S.-born Latinos from San Francisco. Click here to download a PDF of NOT GUANTANAMO, or YOU’RE GONNA CRY.

• Guillermo Gomez Peña, performance artist, creates a series of audio postcards for radio based on his El Corazón de la Misión project. Individual audio files of Radio Misíon: Audio-postcards from a Bohemian Theme Park are available for download here:

Audio files require iTunes or Quicktime to play. Click here to download the latest version of iTunes, click here to download the latest version of Quicktime.

1. An Ode to the Mission (2:47)
   
2. Locals vs. Hipsters (3:38)
   
3. Driving Down Mission St. (4:13)
   
4. Mission Dolores (3:48)
   
5. The Valencia Corridor (4:10)
   
6. A Bohemian Theme Park (3:01)
   
7. The Ritual of Permanent Displacement (3:35)
   

• Byron Johnson, arts administrator, writes an essay about the ways arts organizations use social networking sites to reach out to and build audiences and supporters. Click here to download a PDF of Social Networking and Arts Organizations.

• Rhodessa Jones, actress, activitst, and co-founder of Cultural Odyssey, creates South Africa Diary – An Online Experience!, a newsletter detailing her experiences in bringing The Medea Project, a theatrical workshop for incarcerated women, to female inmates of Jo'burg Correctional Services in South Africa. Click here to visit South Africa Diary – An Online Experience! on the Cultural Odyssey website.
• Lily Kharrazi, dance ethnologist, creates an essay exploring the resiliency of traditional arts communities. Click here to download a PDF of Banana Peel is Good for Headaches.
• Keith Knight, humor-based cartoonist and graphic novelist, draws a cartoon strip about the flight of black residents and artists from San Francisco. Click here to download a PDF of Moving B(l)ack to San Francisco.

• Claire Light, creative writer and cultural blogger, captures an interactive live blogging session at the regional arts community convening Continue the Conversation on December 2, 2008. Click here to download a PDF of Liveblogging "Continue the Conversation - Bay Area Cultural Participation" or click here to read the blog on Claire's site.

• Pia Moriarty, Ph.D., anthropologist and composer, writes on what can be learned from immigrant participatory arts. Click here to download a PDF of Participatory Arts: The Stranger Brings a Gift.
• D’Arcy Reynolds, composer, creates an essay with photos to discuss challenges and opportunities for artists in a post-carbon Bay Area. Click here to download a PDF of Post-Carbon Artist.

• Sandip Roy, editor and radio host, writes a humorous essay exploring the rise of the desi (Indian immigrant) in America and what that has meant for Indian culture in the Bay Area. Click here to download a PDF of The Dawning of the Age of "a Curry and Us".

• Michael Santoro, musician and producer, creates BEHIND THE CURTAIN:: The Challenges that Face the Stability (and Sanity) of Bay Area Traditional Musicians, a short video on how issues of political oppression, human rights violations, social welfare issues, and economic instability effect the sustainability of traditional music from the perspective of a Bay Area musician’s grandchild. Watch BEHIND THE CURTAIN:: The Challenges that Face the Stability (and Sanity) of Bay Area Traditional Musicians below or click here to view it directly on YouTube.

• John Santos, composer, bandleader, and educator, writes on what role evolving technology plays in how music is perceived and disseminated. Click here to download a PDF of Music and Technology.
• Fred Setterberg, author, creates a piece of short satirical fiction steeped in the changing demographics of the Bay Area. Click here to download a PDF of Class Traitor.
• Marcus Shelby, musician, elaborates on how he incorporates new technologies to capture an ever-changing audience in his essay. Click here to download a PDF of Evolving Technologies and Connecting to the Audience.
• Tiffany Shlain, filmmaker and founder of The Webby Awards, creates an online video conversation via Facebook for people to propose in five phrases what they think are the most pressing issues of our day. For more information, please visit the Moxie Institute website. To participate in "What's Your Issue?" please log in to Facebook. Once you have logged in, visit http://apps.new.facebook.com/moxieinstitute/myissues_videos.php/.

• Peggy Weil, digital media artist and professor of interactive media at University of Southern California, created a hypertext diagram and essay. Click here to visit her website and access the diagram.

• Francis Wong, musician and community activist, explores art-making and historic and cultural preservation/interpretation in the context of changing demographics. Click here to download a PDF of Historic and Cultural Preservation, Art-making and Community Engagement.

National Arts Marketing Project’s (NAMP) 2009 Advanced Marketing Bay Area Boot Camp

Last summer, The San Francisco Foundation, Grants for the Arts/San Francisco Hotel Tax Fund, and The Wallace Foundation, through the Arts & Business Council of Americans for the Arts, sponsored a unique, two-part program designed to help arts organizations capture the minds, hearts, and wallets of today’s arts consumer through marketing and earned income strategies.

25 mid-sized arts nonprofits were selected from a pool of 44 organizations and went through two sessions of four day intensive boot camp training including audience development marketing skills, research information, and access to some of the nation’s most prevalent nonprofit arts marketers.

Of these 25 organizations, twelve were selected to receive grants between $15,500 and $25,000 to implement their newly-formed marketing plans over a two year period.

NAMP Implementation Funding Recipients:

• AXIS Dance Company
• California Film Institute
• Kala Art Institute
• Lorraine Hansberry Theatre
• San Francisco Camerawork
• San Francisco Contemporary Music Players
• San Francisco Jewish Film Festival
• San Francisco Performances
• The Shotgun Players
• Teatro Vision de San Jose
• Traveling Jewish Theatre
• Z Space Studio

Additional NAMP Boot Camp Attendees:

• Aurora Theatre Company
• Chhandam Chitresh Das Dance Company
• Company C Contemporary Ballet
• Creativity Explored
• Crowden Music Center
• Intersection for the Arts
• La Peña Cultural Center
• Magic Theatre
• The Marsh, a breeding ground for new performance
• New Conservatory Theatre Center
• Philharmonia Baroque Orchestra
• San Jose Institute of Contemporary Art
• San Jose Taiko

Resources

Resources presented to Wallace Excellence Awardees and other organizations at community convenings and workshops.

• On February 18, 2010, the arts community joined San Francisco Giants President Patrick J. Gallagher, Kaiser Permanente Executive Vice President Bernard J. Tyson, and San Francisco Convention and Visitors Bureau Arts & Culture Marketing Director Lisa Hasenbalg for Not (Just) Another Arts Marketing Workshop at The San Francisco Foundation and online through a webinar. Attendees heard a variety of new ideas and learned what the worlds of sports, healthcare, and toursim marketing can offer to the arts.
  
  • Click here to download a PDF version of Lisa Hasenbalg's presentation about tourism marketing.
  • Click here to download a PDF version of Bernard J. Tyson's presentation about health marketing.

  Webinar video coming soon!

• On January 28, 2010, nonprofit cultural leaders and artists gathered for Dynamic Adaptability: A Conference on New Thinking and New Strategies for the Arts to think in fresh ways about the future of the arts in the Bay Area. This conference brought together creative thinkers from arts, neuroscience,

  

  Philip Huang and Michelle Tea at the Dynamic Adaptability conference on Jan. 28, 2009.

  business, media, and philanthropy for a day of conversations about effective strategies for change and new research on artists, donors, and creativity.
  
• Click here to download a PDF version of the day's agenda.
• Click here to download a PDF version of the speaker bios.
  
• Rebecca Ratzkin of WolfBrown and Marcy Cady of Helicon Collaborative presented Fund for Artists Donor Motivation Study Preliminary Research Highlights. Click here to download a PDF version of the document.
  
• Judilee Reed of Leveraging Investments in Creativity (LINC) presented Artists and the Economic Recession Survey Selected Findings and Bay Area Highlights. Click here to download a PDF version of the document.
  

• On June 30, 2009, Kary Schulman, director of Grants for the Arts/San Francisco Hotel Tax Fund, facilitated a discussion with dance-oriented Wallace Excellence Awardees about lessons they have learned, as well as the larger issues and themes raised in their collective work. Participants learned about efforts to reach new constituents through innovative marketing outreach techniques as part of the Wallace Foundation's Excellence Awards Program. Individual presentations from the awardees are available for download here in PDF format:
• Alonzo King's LINES Ballet's learnings about increasing diversity, audience members, and awareness about the company.
• Oberlin Dance Collective (ODC)'s learnings about who is participating in ODC and the cultural and behavioral attitudes of individuals living in their target zip code, 94110.
  
• World Arts West's learnings about expanding the programming for the San Francisco Ethnic Dance Festival, while still keeping houses full.
• Yerba Buena Center for the Arts' learnings about engaging audiences through on-site and online practices, as well as the ten things arts organizations should be doing regardless of size or budget.

• On February 12, 2009, Cultural Connections hosted Serving New Audiences: Wallace Grantees Tell Their Stories at the Contemporary Jewish Museum in San Francisco. Attendees listened to Wallace Excellence Awardees talk about the lessons and themes learned while implementing efforts to reach new audience members through participation. Individual PDFs of presentations from the awardees are available for download here:
• Center for Asian American Media's learnings about audience participation and the use of social networking tools.
  
• Contemporary Jewish Museum's learnings about expanding and deepening family participation.
  
• Fine Arts Museums of San Francisco's learnings about attracting new and diverse audiences.
  
• San Francisco Girls Chorus' learnings about their audience-broadening initiatives.

• On December 2, 2008, arts organizations and individual artists in the Bay Area met to discuss the economy, the community, and cultural participation at a convening called Continue the Conversation. One highlight was CHANGE: The Economy, The Community & Participation, a presentation by Helicon Collaborative's Holly Sidford. Click here to download a PDF of this presentation.